Alpha Email Marketing
Campaigns and Automation
Problem: Generic blasts that get ignored.
What is Alpha Email Marketing?
Alpha Email Marketing is the campaign and automation app of the Alpha Business OS. Because it segments directly on live CRM and subscription data, every send goes to a precisely defined audience rather than a generic list. Campaigns are built in a visual editor, A/B tested and measured in the built-in analytics.
How Alpha Email Marketing works
- 01
Segment
Define audiences from live Alpha data — deal stage, plan, purchase history — without exporting a list.
- 02
Build
Design the email in the visual builder and set up an A/B test on subject line or content.
- 03
Measure
Analytics report opens, clicks and conversions, and results write back to the contact's CRM record.
Key Features
Built for Marketers
Designed to fit specific workflows and compliance requirements.
Works best with
Alpha Email Marketing — frequently asked questions
Does Alpha Email Marketing use my CRM data for targeting?
Yes. Segments are built on the same contact and deal records as Alpha CRM, so an audience defined today reflects tomorrow's changes automatically.
Can I A/B test campaigns?
Yes. Test subject lines or content variants on a sample and send the winner to the rest of the segment.
Do I need a designer to build emails?
No. The visual email builder is drag-and-drop; no HTML is required.
Does Email Marketing share data with the other Alpha Apps?
Yes. Every Alpha App runs on the same data layer, so Email Marketing reads and writes the same customers, products, people and ledger entries as CRM, Subscriptions and Websites. Nothing is exported, imported or synced — a record updated in one app is already current in the rest.
Can I try Alpha Email Marketing before paying?
Yes. Every Alpha plan starts with a 14-day free trial with no credit card required. Email Marketing is available on its own à la carte or as part of a plan — see the Pricing page for the Starter, Growth and Business OS tiers in USD or INR.